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01.02.19
City News - Feb 2019

News Update
February 2019

We have an exciting year ahead and with the Chinese New year on the 5th February, we have a range of Chinese celebrations coming our way. Read more detail in the newsletter below.

The Market View retail spending figures for NZ have been released and we have seen more positive growth in Christchurch Central City over the Christmas period. Market View analyses consumer spending patterns from reliable sources across all categories, allowing for a deeper understanding of how consumers behave. The analysis looked at December 2018 spend compared to December 2017 and spend was flat nationally. However, the Christchurch CBD showed strong growth against its suburban counterparts over the recent Christmas period with an overall increase of 19%. Hospitality saw the biggest increase at 63.9%.
However, this positive news is offset by some hospitality closures if recent days, highlighting we need to be on our game. Online sales are still showing growth so we need to ensure that we deliver our customers an experience that encourages return visitation.

Businesses doing it for themselves

A big shout out to New Regent Street who have got themselves organised and starting to run their own events to activate their street. If you are out and about this Sunday, they are holding an event from 3pm called 
'Beats and Eats Down Our Street' with delicious food from the street, music and much more.

Well done and something we would encourage other areas to consider doing. There is funding available from the Enliven Spaces Fund. Just let me know if you need a hand getting pointed in the right direction.  With an estimated 60,000 public attendees across the 3 nights, the South Island Lantern Festival 2019 will be a celebration and showcase of Chinese culture, cuisine and performance. 

Extensive lantern installations, a wide range of food offerings, two stages and multiple activations along the Ōtākaro Avon River precinct - the Festival and business forum will showcase Christchurch’s reinvigorated and vibrant Central City and will create excitement and grow civic pride.

When:
February, Friday 22nd to Sunday 24th.
Lanterns lit from 5.30pm to 11pm (approx.)
Business forum on Thursday 21 February.

Where:
From Bridge of Remembrance to Victoria Square along the Ōtākaro / Avon River promenade.

“Pig out” on extra sales with these Alipay initiatives in January and February.
 
There’s no cost to merchants. Simply display the signs and QR codes.
 
How it works.
 
Customers will automatically receive an Alipay promotion discount when they purchase from you by scanning the promotional QR code from the poster pictured below. 
 
Remember there’s no cost for merchants – you’ll continue to receive the product's listed price.
 
Simply display the QR code and “Fu Bag” posters in your store to wish customers a happy new year and alert them to the amazing offer.
 
The promo runs from 15 Jan to 28 Feb including through Chinese New Year 5–19 February.
 
The promotion welcomes the year of the pig and aims to encourage larger purchases.
 
Contact Jennifer for further information about joining Alipay
027 2904520
Jennifer.zhou@christchurchnz.com

The Forum

Expert commentary and the latest trend data and economic analysis from China will be on offer at the 2019 South Island Lantern Business Forum. Don’t miss this chance to increase your impact in this growing market.
 

China is one of the world’s fastest growing economies, and New Zealand’s largest goods trading partner. In 2018, trade between New Zealand and China was valued at more than $27 billion. In the same period, more than 450,000 Chinese visitors landed on our shores, spending upwards of $4 million.

So how can you get a piece of this action? How is your business maximising it’s reach in this market? What could you be doing better? At the South Island Lantern Business Forum you’ll hear from industry-leading speakers, get clued up on the latest data and trends, attend workshops and profit from an unparalleled networking opportunity.

Get Tickets Now