Shop 1, 181 High Street, Christchurch
In 1978 Margi and Chris opened PLUME in Dunedin, a multi-brand boutique and home for NOM*d, offering a uniquely curated blend of local and international fashion labels.
A second PLUME store was opened in Christchurch in 1992 with both locations now recognised as essential destination stores for the discerning shopper.
Dark and wittily sombre, NOM*D has created an iconic image on the New Zealand fashion landscape. The label's designs, which reference traditional tailoring and use reworked vintage garments, are anchored by a utilitarian approach and the concept that clothes must, above all else, be wearable.
In every collection, NOM*D maintains its credibility as a label unaffected by trends and whims, instead adopting the cool, considered gaze of the fashion outsider.
Since its inception in 1986, NOM*D has been among a small number of directional fashion labels which have been responsible for defining the style that is now referred to as 'The New Zealand Look'. As one of the ground-breaking New Zealand Four who showed at London Fashion Week in 1999, NOM*D firmly established the dark, intellectual qualities that are now synonymous with New Zealand design.
In part, the label owes its noir-ish aesthetic to Dunedin, a city situated in the remote, rugged surroundings of New Zealand's South Island where NOM*D's designer Margarita and her husband Chris Robertson are still based today. A university town, with an international reputation for its alternative music scene, and a preternaturally gothic atmosphere, the culture of Dunedin permeates the mood of Robertson's clothes. Margarita was born of Greek/Ukrainian refugee background and a pre-occupation with fashion has been with her since childhood.
NOM*d was accredited Child Labor Free for manufacturing in 2015. For information about this certifcation visit the Child Labor Free website - www.childlaborfree.com